The client was remodelling the look of the stores across their 3 brands, they asked us to put together a video to show staff how the programme had changed the stores, and what this meant for real customers’ experience.

We worked with local area managers to shoot store refurbishments, openings and “mystery shopper” customer visits to different stores.

Each project was duplicated on DVD 600 times and distributed to every UK store, with regularly updated edits provided for the media department & press briefings