Local Charity evolves in South Africa

Creative Director of Wingrave based, Live Communications agency, Evolution Live, TJ Lane, left on Saturday 6th March to do a film shoot for 8 days in the townships of South Africa for newly formed charity The Auntie Foundation.

The Thame based charity has been formed to help the children in South Africa’s townships who face difficult situations whilst left unaided in the hours between the end of the school day and the arrival of their parents returning home from work.

Having created a video for the charity launch and website, made from old footage sent from South Africa; the Evolution Live team now head to Cape Town and Johannesburg to film with the children and parents to discover how they cope and the difference the Auntie Foundation can make to their lives.

The foundation is still in the early stages of development, however it is believed that through this video they will be able to raise awareness, cultivate more support. With the use of the content from the filming they will be able to further develop their teacher programmes which encourage UK nursery teachers to go over to South Africa and volunteer as well as raising awareness for their twinning scheme. Where nurseries in the UK can formally ‘twin’ and support their own crèche in South Africa.

Evolution Live hopes to create a hard hitting documentary that identifies the mismatch between the richest country in Africa and one of the highest rates of child suffering anywhere in the world.

As part of their involvement with, and support for the charity, Evolution Live is funding the trip in the hope that they can help to raise the Auntie Foundation’s profile.

Tj explains that ‘the choice parents living in the townships are facing is to go to work and leave their children unattended which often results in them becoming involved in drugs, crime and abuse. Or to stay at home with no income and often face starvation. Evolution Live is involved in this project because it will enable other options for these parents that provide safe environments for the children, meaning they won’t have to make this difficult decision.

If we can help to change the life of a single child, then it’s all worthwhile.’

For more information, photos or further quotes from Tjden Lane, please contact Evolution Live’s press office:
Neil Chesher: neil@evolutionlive.co.uk
Jade Webb: jade@evolutionlive.co.uk
T: 0845 22 55 386.