Video Shoot and Production - International Retail Group

The Brief

The client was going through a remodelling programme in their major stores across the group made up of their 3 brands

They required a video to show both staff and media about the programme and how it has changed the stores and the shopping experience for both staff and customers

The Process

Evolution Live worked with the client and the local area managers to create a shoot schedule to cover store refurbishments and openings. The shoot also took place during the local busy periods and where a major remodelling stage was being undertaken, for example the hanging of a new store sign. As part of the programme Evolution Live also carried out a series of Mystery Shopper “Covert" filming shoots to gauge the true customer experience

The Delivery

A series of videos were produced to show the refurbishment process in full, to highlight new openings and to show customer experience

Each of the completed video projects was duplicated 600 times and distributed to every store in the UK. Evolution Live provided regularly updated edits for the media department and for press briefings

The Results

The video content fulfilled the brief and ensured the client was satisfied. The client was very happy with the outcome which was completed within the deadline. 'The overall experience was an enjoyable one and we found that the Evolution Live team were very easy to work with and took on board any comments or changing demands'

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Video Shoot & Production - Beverage company

The Brief

The client were changing the look of their flagship mineral water brand Buxton

Their sales force had a requirement for use of a short educational and informative video piece to demonstrate the heritage of the brand and to expand on the new bottling plant technology and environmental processes

The Process

Evolution Live was engaged by the brand agency to create the video piece. A full storyboard was produced in conjunction with the agency and signed off by the client prior to shooting. The team embarked on a four-day location shoot in Berkshire. A full ten-day edit with voiceover sessions followed, working closely with the brand agency, allowing for a smooth completion within the deadline set. All post production work was carried out at Evolution Live

The Delivery

A four minute video piece was produced on DVD, with music soundtrack and voiceover, by the deadline, for the client to use at the new brand launch presentation

A further three versions of differing durations and varied music have been produced along with a number of duplications for distribution to the sales force

The Results

'The content was crucial to this project as it needed to be fresh and exciting. Evolution Live exceeded all of our expectations and we were very happy with the results.'

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Video Shoot and Production - The Metropolitan Police

The Brief

The client asked us to help to communicate through the creation of a video for the Safer Neighbourhood Annual Challenge (SNAC). All filming activities where based around the question “Are you between the ages of 8 and 16, do you belong to a school or club within the borough? Then we are asking you what you can do to make your neighbourhood safer?". It was to be used to build awareness in the initiative and to raise funding and sponsorship for the following year

The Process

Working closely with the client we scheduled the shoot around the projects taking place, interviewing the participants and talking to some of the recipients of the works in progress. Sections of our footage were taken and used as features on both Match of the Day and Setanta Sports. We also captured the judging process at Hammersmith Police Station and the final award ceremony where the best projects received their prizes from celebrities from the world of music and sport

The Delivery

A half-hour video was produced outlining the scheme and running through all the aspects of the process from start to finish. Interviews with local residents and participants talked about the worth of youth engagement in the borough. The scheme received a record level of funding, enough for three more years, and the video was cited as instrumental in the fund-raising process

The Results

"Any video content that this organisation produces needs to be precise and to the point; ensuring that the message is driven home and fully emphasised. Evolution Live delivered this. Evolution Live exceeded all of our expectations and we were very happy with the results"

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